Both market dynamics and technological evolution impose new models on marketing communication in POPs (points of purchase)
Mobbit has designed a brand new solution in order to respond to the need for a more dynamic and appealing type of communication, one which is permanently updated and differentiated according to location – the Insight system, a communication resource which functions as a vehicle for informative news or publicity content.

The system’s main characteristic is the possibility it presents of constructing, managing and manipulating sets of identical or different multimedia content (films, images, text and sound) from a central point  (interface web) through a varied network of displays in geographically dispersed locations.  




. Revolution in the relationship with customers/collaborators, using a visual support which interacts with the right people, at the right time, in the right place, with the right message;
. It enables the creation of dynamic, attractive environments for multiple purposes (Events, Publicity, Selling Point, Institutional Support, Training...);
. It strengthens sales, the popularity of the brands, the development of partnerships and new publicity support techniques;
. It optimises communication control and production resources and reinforces results.




. System connectivity, by adopting any kind of access technology and any kind of display;
. Simplicity in management, updating and remote monitoring of the system (web-based, user friendly);
. Software application compatible with all operational systems (Windows, Mac OS and Linux);
. Intelligent content transmission and content management model developed in accordance with concepts used in broadcast channels, enabling the independent control of each presentation site, as if it were a TV commercial broadcast.
. Available in SAAS (Software As A Service) model, exempting the customer from acquiring the software or hardware in question;
. Potential for permanent technological evolution and the adoption of complementary tools, particularly interactive electronic solutions and RFID.